How Split 360 Agency Helped Anysports Increase Booking Inquiries by 81%
A Germany-wide fitness discovery platform improved visibility and user acquisition through platform optimisation and multi-city SEO.
Live website
Anysports Germany
81%
Booking inquiry increase
5.1x
Local organic traffic growth
2.0s
Average page load time
About Anysports
Anysports Germany is a fitness discovery platform that connects users with independent gyms, studios, sports courses, and wellness providers across multiple German cities.
Before working with Split 360 Agency, the platform had a strong concept but fragmented city SEO structure, inconsistent local discoverability, and friction in multi-city navigation flows.
Business: Anysports Germany
Location: Berlin, Germany
Industry: Fitness Discovery and Booking Platform
Website: anysports.com
Services Delivered: Platform Optimisation and Multi-City SEO
Project Duration: 12 weeks
Primary Goal: Increase booking inquiries and organic discovery
The Challenge Anysports Faced
Weak Multi-City SEO Structure: City and provider pathways were not strongly optimised for local demand.
Fragmented User Discovery Experience: Users faced friction moving between city, category, and provider pages.
Limited Visibility for Independent Studios: Partner studios lacked strong local exposure.
Technical Performance Challenges at Scale: Crawl efficiency and listing performance limited growth.
Our Strategy for Anysports
- Multi-city SEO architecture implementation.
- Hyper-local discovery optimisation.
- User journey and navigation optimisation.
- Technical performance and scalability improvements.
What We Delivered for Anysports
- Dedicated city and studio landing pages.
- Scalable fitness category architecture.
- Mobile-optimised discovery experience.
- Platform-wide SEO optimisation.
- Conversion-focused booking flow.
- Technical performance and crawl optimisation.
The Results - Anysports After Split 360
81%
Booking Inquiry Volume Increased
5.1x
Local Organic Traffic Increased Strongly
2.0s
Platform Performance Improved
The platform now scales local discovery much more effectively, giving independent studios stronger visibility against larger fitness chains.
What Anysports Said
"We needed a scalable SEO system for hundreds of local fitness partners, and the results became visible surprisingly quickly across multiple cities."
- Operations Team, Anysports Germany
Could Your Platform Get Similar Results?
Marketplace platforms and multi-location businesses across Germany can benefit from scalable SEO and website systems designed to improve visibility, discovery, and lead generation at scale.
