How Split 360 Agency Helped In Der Praxis Increase Appointment Requests by 76%
A Berlin-Wilmersdorf dental practice improved appointment flow and visibility through website redesign and local SEO.

Live website
In Der Praxis
76%
Appointment request increase
4.3x
Local organic traffic growth
2.1s
Average page load time
About In Der Praxis
In Der Praxis is a modern dental clinic based in Wilmersdorf, Berlin, led by Dr. Jana O'mer and a multidisciplinary treatment team.
Before working with Split 360 Agency, the clinic website lacked structured patient journeys and strong local visibility for key dental searches.
Business: In Der Praxis
Location: Wilmersdorf, Berlin, Germany
Industry: Dental and Orthodontic Healthcare
Website: in-der-praxis.com
Services Delivered: Website Redesign and Local SEO
Project Duration: 9 weeks
Primary Goal: Increase appointment requests and local visibility
The Challenge In Der Praxis Faced
Unclear Patient Navigation: Treatment journeys were not clearly separated for users.
Weak Local Visibility: Inconsistent ranking for Wilmersdorf dentistry intent.
Missing GDPR-Compliant Appointment Flow: Consent and inquiry systems lacked healthcare-level trust signals.
Lost Patients to Better-Positioned Clinics: Competitors with stronger UX and SEO captured demand.
Our Strategy for In Der Praxis
- Structured treatment-focused website architecture.
- Wilmersdorf-focused local SEO strategy.
- GDPR-compliant patient inquiry systems.
- Conversion-focused mobile appointment flow.
What We Delivered for In Der Praxis
- Dedicated treatment pages for core services
- Mobile-optimised dental practice homepage
- GDPR-compliant appointment and consent setup
- Local SEO setup for Berlin dental searches
- Technical performance and speed optimisation
- Google Maps and contact integration
The Results — In Der Praxis After Split 360
76%
Appointment Requests Increased
4.3x
Local Organic Traffic Increased
2.1s
Average Load Time Achieved
What In Der Praxis Said
"We started receiving more appointment requests shortly after launch, especially from new patients finding us through Google. The website now reflects the quality of care we provide in the clinic."
— Dr. Jana, Lead Dentist, In Der Praxis, Berlin
Could Your Berlin Business Get Similar Results?
Healthcare providers can improve patient acquisition with stronger structure, local visibility, and appointment conversion systems.

