How Split 360 Agency Helped Landhaus Averbeck Increase Direct Bookings by 76%
A family-run countryside hotel in the Lueneburger Heide improved visibility and direct bookings through website optimisation and local SEO.
Live website
Landhaus Averbeck
76%
Direct booking inquiry increase
4.4x
Local organic traffic growth
1.9s
Average page load time
About Landhaus Averbeck
Landhaus Averbeck is a family-run countryside hotel and farm-style retreat in the Lueneburger Suedheide near Bergen, combining historic farm atmosphere with modern family hospitality.
Before working with Split 360 Agency, the property had strong satisfaction and repeat stays but fragmented website structure, inconsistent mobile usability, and limited visibility for competitive family-hotel searches.
Business: Landhaus Averbeck
Location: Bergen, Lueneburger Heide, Lower Saxony, Germany
Industry: Family Hotel and Hospitality
Website: landhausaverbeck.de
Services Delivered: Website Modernisation and Local SEO
Project Duration: 11 weeks
Primary Goal: Increase direct booking inquiries
The Challenge Landhaus Averbeck Faced
Fragmented Website Experience Across Services: Guests struggled to navigate between accommodation, childcare, wellness, and activities.
Low Visibility for Competitive Family Hotel Searches: Rankings were inconsistent for high-intent family travel queries.
Heavy Dependence on Booking Portals: Direct booking margins and customer ownership were limited.
Outdated Mobile and Booking Journey: Mobile discovery and inquiry flow created conversion friction.
Our Strategy for Landhaus Averbeck
- Family experience-focused website architecture.
- Lueneburger Heide local SEO strategy.
- Direct booking conversion optimisation.
- Mobile and technical performance improvements.
What We Delivered for Landhaus Averbeck
- Structured accommodation and experience pages.
- Emotional homepage focused on family experience.
- Mobile-optimised direct booking experience.
- SEO setup for family hotel searches.
- Technical performance and image optimisation.
- GDPR-compliant inquiry and booking systems.
The Results - Landhaus Averbeck After Split 360
76%
Direct Booking Inquiry Volume Increased
4.4x
Local Organic Traffic Increased Strongly
1.9s
Website Performance Improved Across Devices
The property now receives stronger direct booking flow with reduced portal dependence while preserving the warm family atmosphere at the heart of the brand.
What Landhaus Averbeck Said
"The new website finally reflects the feeling guests experience when they arrive here. We noticed stronger direct booking inquiries almost immediately."
- Charlotte Averbeck-Pennington, Management Team, Landhaus Averbeck
Could Your Hotel Get Similar Results?
Hotels, resorts, and hospitality businesses across Germany can benefit from stronger website structure and local SEO systems designed to improve visibility, direct bookings, and customer acquisition.
