How Split 360 Agency Helped Makler-S Increase Property Inquiries by 64%
A local Idar-Oberstein real estate agency improved visibility and lead generation through website development and local SEO.
Live website
Makler-S Immobilienfachburo
64%
Property inquiry increase
3.4x
Local organic traffic growth
2.1s
Average page load time
About Makler-S Immobilienfachburo
Makler-S. Immobilienfachburo UG (haftungsbeschr.) is a small owner-operated real estate agency based in Idar-Oberstein, Rhineland-Palatinate.
Before working with Split 360 Agency, the agency relied heavily on referrals, Facebook visibility, and local networking while lacking a structured property showcase and consistent local search visibility.
The team partnered with Split 360 Agency to build a more professional standalone digital presence capable of generating direct inquiries beyond property portals.
Business: Makler-S Immobilienfachburo
Location: Idar-Oberstein, Rhineland-Palatinate, Germany
Industry: Residential Real Estate Services
Website: makler-s.com
Services Delivered: Website Development and Local SEO
Project Duration: 7 weeks
Primary Goal: Increase property inquiries
The Challenge Makler-S Faced
Limited Online Presence Beyond Social Media: The agency depended on referrals and Facebook with limited structured service information online.
Weak Visibility in Idar-Oberstein Property Searches: Local ranking was inconsistent for core buyer and seller intent terms.
Missing GDPR-Compliant Inquiry Systems: Compliant consent handling and structured forms were missing.
Lost Leads to Larger Regional Agencies: Competitors with stronger websites captured a larger share of online demand.
Our Strategy for Makler-S
- Structured real estate website development for listings and services.
- Idar-Oberstein-focused local SEO implementation.
- GDPR-compliant contact and inquiry setup.
- Conversion-focused lead generation design and CTA placement.
What We Delivered for Makler-S
- Structured property listing and service pages.
- Modern homepage focused on local credibility.
- GDPR-compliant inquiry and consent systems.
- Mobile-optimised website experience.
- Local SEO setup for Idar-Oberstein property searches.
- Technical performance and speed optimisation.
The Results - Makler-S After Split 360
Within weeks after launch, direct inquiries increased as local search visibility improved and referral-only dependency decreased.
64%
Property Inquiry Volume Increased
Direct inquiry flow improved significantly beyond prior referral and portal dependence.
3.4x
Local Organic Traffic Increased
Higher local rankings improved discovery among buyers and sellers in Idar-Oberstein.
2.1s
Website Performance Improved
Faster pages improved engagement and reduced drop-offs before form completion.
The outcome gave Makler-S stronger local visibility, more direct lead flow, and greater control over digital client acquisition.
What Makler-S Said
"We started receiving noticeably more direct inquiries shortly after launch. The new website gave us a much more professional presence in the local market."
- Sebastian, Owner, Makler-S Immobilienfachburo, Idar-Oberstein
How the Project Unfolded
Week 1 - Discovery and Market Review: Existing visibility and local real estate competition were analysed in Idar-Oberstein.
Week 2 - Website Planning and Structure: A property-focused structure and inquiry flow were designed and approved.
Week 3-5 - Website Development: Mobile-first pages and listing structure were built with core feature implementation.
Week 6 - SEO and Compliance Setup: Local SEO and GDPR systems were integrated with tracking and indexing setup.
Week 7 - Launch and Refinement: Post-launch behavior monitoring informed refinements for better conversion flow.
What This Project Taught Us
- Local SEO strengthens real estate lead flow for smaller agencies.
- Structured listings improve user trust and inquiry conversion.
- Independent websites improve brand control beyond social channels.
Could Your Idar-Oberstein Business Get Similar Results?
Real estate agencies and local service businesses across Germany can benefit from structured websites and local SEO systems designed to improve visibility, direct inquiries, and customer acquisition.
Free 30-minute strategy call | Response within 24 hours | No commitment required | EUR pricing
