How Split 360 Agency Helped Wiener Brot Increase Online Orders by 72%
A Viennese-style bakery chain improved discoverability, product positioning, and online ordering through website optimisation and SEO.
Live website
Wiener Brot
72%
Online order increase
4.1x
Organic traffic growth
1.6s
Average page load time
About Wiener Brot
Wiener Brot is a Germany-based bakery chain inspired by traditional Austrian baking culture, offering Viennese-style breads, pastries, and cafe products.
Before working with Split 360 Agency, the brand had clear product identity but lacked strong local SEO structure, product discoverability, and conversion-focused digital ordering pathways.
The Challenge Wiener Brot Faced
Low Visibility for Austrian Bakery Searches: Rankings for Viennese and specialty terms were inconsistent.
Product Identity Not Fully Leveraged Online: Differentiation was under-communicated digitally.
Limited Online Ordering Pathways: Customers lacked clear conversion routes.
Mobile Discovery Friction: Smartphone user journeys required optimization.
Our Strategy for Wiener Brot
- Austrian identity-led positioning.
- Local bakery SEO strategy.
- Product-centric conversion optimisation.
- Mobile-first optimisation.
The Results - Wiener Brot After Split 360
72%
Online Orders Increased
4.1x
Organic Traffic Increased
1.6s
Website Performance Improved
